Objective Statement or Personal Brand
Not sure if you should include an objective statement or personal brand?
To help you with your decision I will cover important factors of each.
I remember when you were able to create a one sentence object statement informing the hiring managers of your goal. This technique was used all over the United States and some job seekers are still using it.
When you look at everything else in the world, you see things do indeed change. Using an objective statement is not enough anymore. Applicants have become creative and starting informing hiring managers of who they are instead of what they want. Take a look at the object statement below.
“Objective: To contribute my health management skills in a position with a dynamic firm.”
We have all seen them and used them, as well as hiring managers. After awhile they became bored reading the same thing over and over. Until, personal branding became in the picture.
What is personal branding?
A personal brand is your career marked as a brand. This brand is your unique career package. It allows hiring managers to see exactly who you are. It demonstrates that you are more then someone who wants to contribute your skills or obtain a management position. Dan Schawbel defined personal brand as
“Personal branding describes the process by which individuals and entrepreneurs differentiate themselves and stand out from a crowd by identifying and articulating their unique value proposition, whether professional or personal, and then leveraging it across platforms with a consistent message and image to achieve a specific goal. In this way, individuals can enhance their recognition as experts in their field, establish reputation and credibility advance their careers, and build self-confidence.”
Your personal brand will be one of the most important elements of your resume. Blow is a sample of a personal brand.
“More than 20 years of construction experience in all facets of “design-build” construction operations. Possess a demonstrated record of success to increase organizational efficiency and enhance productivity, in union and non-union environments. Leadership includes strategic business planning, project development, operations, finance, risk management, negotiations, marketing, quality control, facility utilization, and client-retention management. Highly organized and detail-oriented with strong inter-personal communication skills.”
Hiring managers would find the personal brand more attractive. If well written, it will draw the reader to read more and that is what we want your resume to do.
I would suggest writing your resume first then create your personal brand. Why? You will need to examine all of your past professional and educational experiences.
When examining your past experiences, you want to list how you contributed to the business. Do not list your task and duties only; this will not attract hiring managers.
“Show, don’t tell.”
Show hiring manager what you have done by presenting measurable results.
Once you have examined your past professional and educational experiences, you are ready to begin the branding process.
When you brand yourself, think about what you and what value you bring to any organization. Are you profit-driven, entrepreneur minded, or a marketing designer?
On a resume it is important to show hiring managers how you demonstrate your unique brand by listing measurable accomplishments and achievements further in your resume.
Personal branding takes place of a boring traditional objective statement. Increase your job interview rate and brand yourself.
Giselle Brown
Professional Resume Writer
A Customized Resume
Career Directors International
314-324-5756
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